Phone Number
(636)-379-4947
Email Address
info@countyflooring.com
Locations
959 W. Terra Lane | O'Fallon, Missouri 63366
Luxury Vinyl Flooring St. Louis & O'Fallon, MO
Family-owned luxury vinyl sales and expert installation, serving the St. Louis metro since 2001.
Luxury vinyl flooring built for busy households
Luxury Vinyl Tile (LVT) or luxury vinyl flooring offers a compelling blend of durability, style, and affordability, making it an excellent flooring choice for homes and businesses alike in St. Louis and O’Fallon.
Designed to mimic the look of natural materials like hardwood or stone, LVT delivers stunning, realistic visuals at a fraction of the cost. Its robust construction resists scratches, dents, and water, ensuring long lasting performance in high-traffic or moisture prone-areas like kitchens and bathrooms.
Easy to install and maintain, LVT requires minimal upkeep while providing a comfortable, quieter surface compared to traditional tile. With endless design options and eco-friendly manufacturing advances, luxury vinyl tile combines practicality with elegance, elevating any space without breaking the budget.
features
Expert LVP & LVT Installation
Our expert installation crew installs every luxury vinyl floor we sell.
Wood & Stone Looks
Realistic luxury vinyl plank and tile that mimics hardwood and natural stone.
Water Resistant Construction
A vinyl core built to handle kitchens, basements, and busy households.
Kid- & Pet-Tough
A durable wear layer that stands up to paws, chairs, and everyday traffic.
Comfortable Underfoot
Warmer and quieter than tile, with a softer feel for living spaces.
Free In-Home Consults
Book a no-pressure consult and we'll bring LVP and LVT samples to you.
See the full luxury vinyl selection in our online catalog, or visit the County Flooring showroom in O'Fallon to compare them in person.
Laminate Flooring vs Luxury Vinyl Tile (LVT)
Both are wood-look floors that install with a click-lock floating system. The deciding factor is almost always moisture and which rooms are involved — here’s how they compare side by side:
Features
Laminate Flooring
Luxury Vinyl Tile (LVT)
Material Composition
Wood-based core (HDF) with a photographic layer
PVC-based core with vinyl layers
Water Resistance
Water-resistant (some waterproof options)
Water-resistant (some waterproof options)
Durability
Scratch and wear-resistant
Highly durable and impact-resistant
Feel Underfoot
Firmer, more rigid
Softer, more flexible and comfortable
Noise Level
Louder underfoot (can be improved with underlayment)
Quieter, especially with built-in padding
Installation
Click-lock floating floor system
Click-lock or glue-down
Best Areas
Living rooms, bedrooms, low-moisture areas
Kitchens, bathrooms, basements, commercial spaces
Looks/Styles
Excellent wood look, less stone options
Realistic wood and stone visuals, wide variety
Price Range
Generally more budget-friendly
Slightly higher, varies by quality
Maintenance
Easy to clean, but sensitive to standing water
Easy to clean, ok for spills and pets
Luxury vinyl flooring St. Louis homeowners use most
Luxury vinyl is a multi-layer flooring product built around a rigid or flexible vinyl core, topped with a high-resolution photographic layer that mimics wood, stone, or tile, and sealed with a clear wear layer. The result is a floor that visually reads like hardwood or stone but performs like a modern engineered product, durable, water-resistant when properly installed, and forgiving underfoot. You’ll see it on the market in two main formats:
- Luxury Vinyl Plank (LVP) — long, narrow planks that mimic hardwood. The most common choice for living areas, kitchens, and bedrooms.
- Luxury Vinyl Tile (LVT) — square or rectangular tiles that mimic stone or ceramic. A frequent pick for bathrooms, mudrooms, and laundry rooms.
Both share the same core construction. The format you choose comes down to the look you want and the room you’re putting it in. Homeowners across Kirkwood, Webster Groves, Chesterfield, and O’Fallon choose luxury vinyl for kitchens, basements, open main levels, bathrooms, bedrooms, and rental properties, anywhere they want a wood or stone look that stands up to real life.
How to choose between LVP and LVT
In the showroom, our team usually walks customers through three questions:
- What look are you going for? If you want the warmth and grain of wood, LVP is the natural fit. If you want a stone or ceramic look — especially in a bathroom or entryway — LVT will read more naturally.
- What rooms are involved? LVP is the workhorse for kitchens, dens, bedrooms, and open living areas. LVT shines in smaller, water-heavy rooms where a stone look fits the design.
- Are you matching adjacent flooring? If the rest of your main level is wood-look, run LVP. If you’re matching tile patterns elsewhere, LVT will blend better.
Either way, our team will pull samples to compare against your cabinets, paint, and existing flooring before you commit.
A note on water resistance
Luxury vinyl handles water better than most wood-look products, but we don’t recommend treating any floor as completely waterproof. Standing water that sits for an extended period can still work into seams or affect the subfloor underneath. The conservative rule we share with every customer: water-resistant when installed correctly, and when spills are cleaned up promptly. That framing keeps expectations realistic and your floor protected.
How luxury vinyl compares to tile and hardwood
Most customers are choosing between luxury vinyl and one or two other products. The full luxury vinyl vs. laminate breakdown is in the comparison table above; here’s how it stacks up against tile and hardwood:
Luxury vinyl vs. tile
Tile is the more traditional water-friendly option and will outlast nearly anything. Luxury vinyl trades some of that long-haul durability for a softer, warmer feel underfoot and easier installation. If you want a stone or wood look in a kitchen without a hard, cold surface, LVT or LVP is often the answer. See our tile flooring page for the full lineup.
Luxury vinyl vs. hardwood
True hardwood is the heirloom choice — a real wood floor that can be refreshed over decades. Luxury vinyl is the practical, water-resistant alternative for rooms where solid hardwood isn’t a fit (kitchens, baths, basements). Many of our customers run hardwood on the main level and LVP in the basement or kitchen.
Our luxury vinyl flooring installation process
County Flooring installs every luxury vinyl floor we sell. Quality of install determines whether seams hold, transitions sit flat, and the floor lays cleanly:
- In-home consult or showroom visit. We’ll bring samples to your home or walk you through our full LVP and LVT lineup at the O’Fallon showroom.
- Measurement and material selection. Our team measures, accounts for layout direction and seam placement, and helps you choose plank width, color, and transitions.
- Scheduling. We give you a firm install window with clear day-of expectations.
- Installation. Our crew preps the existing floor and lays the luxury vinyl with care. Note: County Flooring doesn’t do subfloor builds or repairs; if your project needs that work, we’ll flag it early.
- Walk-through. We walk the space with you before we leave.
Why homeowners across St. Louis and O'Fallon choose County Flooring
Luxury vinyl is in nearly every showroom in the metro now — what makes the difference is the team behind it:
- Family-owned since 2001. A real person, not a 1-800 number, picks up when you call.
- A showroom you can shop. Our O’Fallon location is large, family-friendly, and stocked with the lines we trust.
- Expert installation in-house. Our installers focus on the LVP and LVT lines we sell.
- Low-pressure sales. We help you find the right luxury vinyl for the room — no upsell scripts.
- Great communication, from your first showroom visit through final install.
- We stand behind our work.
My wife and I are so happy with the floor. The install crew was excellent. Worked quick, clean, and great communication. The product looks amazing as well. Our sales rep Kelly did a great job communicating timelines and answering all our questions.
The entire staff is top notch. They are fast, honest, reliable and will take care of you in a timely manner. Also, thank you for all you do for the local community. Will for sure be a repeat customer.
Ready to choose your luxury vinyl?
Luxury vinyl is one of the most flexible flooring products on the market — and getting the right line for the right room is the difference between a floor you love for a decade and one you don’t. County Flooring has been the family-owned choice for luxury vinyl flooring in St. Louis, St. Charles, and O’Fallon since 2001.
Visit our O’Fallon showroom to see the lineup in person, or book a free in-home consult and the County Flooring team will bring samples to you, take measurements, and answer every question on your turf.